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Google’s Personal Results Create an Insular Internet Cut Off From Society at Large

Published by in tech on January 19th, 2012

The idea is simple: search what your friends search, see what your friends see. Want to know what your friends are saying about topics you are looking for? See it right there in the search. Sounds great, eh?

But adding personal results to Google’s normal results is an irresponsible move on Google’s part. Personal results make the internet insular. Less savvy internet users than you will be fooled into only seeing what goes on in their small corner of the internet rather than finding new knowledge via their searches. When searching for Truth and Knowledge in the internet, we need the highest sources of relevance to emerge on top and the personal interpretations of Truth to be relegated to their own specific corners. To place the opinions of similarly minded people as yourself on the same level as real information and facts is to become unable to know what is really going on in the world. Everything is shrouded in opinions, lies, and incorrect information, all presented as facts.

I know that we have a lot of fun on this website with information, the presentation of information, occasionally misleading facts, and spinning the truth to our own ends, but the blame isn’t on us if you believe some of the more outlandish posts that we write just because they appeared on your normal Google searches. That blame falls squarely on Google. If you wanted the Tears of Time flavored version of a political scandal or breaking news story, we’d hope that you’d visit us directly, knowing full well what you’re getting involved in. Though it is funny to us that there will now be visitors to our site who are looking for real news and getting our nonsense, it’s also slightly irresponsible. Will we change our act? No. Google is still to blame for your mistaken understanding of the content of this website. So sue them.

If you’re not interested in having your Google search results muddied by the random shit your friends are recklessly posting / commenting / +1-ing, or otherwise, follow these simple steps:
1. Visit Google.com
2. In the top right corner of the page, click on the settings gear.
3. Click on Search Settings.
4. Part way down the page in the Personal Results section, click on Do Not Use Personal Results.
5. Click on Save at the bottom of the page.

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